Straight to the heart of what your business stands for, what it has the potential to become, and how to get there.

Totem’s work begins in different places for different clients. For some, the project is an isolated problem. For others, an abstract opportunity.  This nimble approach allows us to take on projects large and small.

We work carefully with each client to frame their need and then convene the right team for the job.  Whitney collaborates with a network of talented partners and recruits the right functional capabilities for the job, including product development, digital marketing, research and graphic design.


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New Business Strategy

Our clients have no shortage of new opportunities. Selecting and executing upon the right ones is where Totem comes in, involving: 

  • Value proposition concentration

  • Market assessment

  • Customer insights

  • Product-market fit

  • Partnership development

  • New product and program launch

  • Implementation planning

Brand development

Brand growth and stewardship is essential for enduring organizations. It also happens to be core to Totem’s expertise and includes: 

  • Market research and analysis

  • Brand identity, architecture and positioning

  • Audience segmentation

  • Customer surveying

  • Asset creation

Marketing &

Deep engagement requires thoughtful execution, in the right way, at the right time. For Totem this work includes:

  • Campaign design and execution .

  • Sales pipeline strategy

  • Database marketing

  • Promotion analytics

  • Content development

  • Customer experience design


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