Getting to the heart of what a business stands for now, what it has the potential to become, and how to get there.

 

My work begins in different places for different clients. For some, the project is an isolated problem. For others, an abstract opportunity.  This flexible approach allow me and my team of collaborators to work with clients of all sizes and stages.


Service offerings

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New Business Strategy

Our clients have no shortage of new opportunities. Selecting and executing upon the right ones is where we come in, involving: 

  • Mission and vision concentration

  • Market assessments

  • Product-market fit

  • Partnership development

  • New product and program launch

  • Implementation, iteration and growth

Brand development

Brand growth and stewardship is essential for sustainable organizations. It also happens to be core to our expertise, and includes: 

  • Market assessments

  • Market research and analysis

  • Brand identity, architecture and positioning

  • Audience segmentation

  • Customer surveying

  • Value proposition

Marketing &
communications

Enduring engagement of customers requires thoughtful execution, in the right way, at the right time. For us, this work includes:

  • Campaign design and execution .

  • Sales pipeline development

  • Database marketing

  • Promotion analytics

  • Content development

  • Graphic design

  • Social media strategy

  • Cohesive customer service