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Meet Whitney Flynn

(FOUNDER & Managing Director)

Whitney is a master of bringing new ideas to life. She has spent ten years managing business growth efforts in sales, marketing, strategic planning and and new product development.  She is especially passionate about crafting customer experiences with resonance.  

Whitney’s management and marketing skills are proven with high profile projects for a variety of values-driven organizations including Patagonia, Stanford University, and a host of early-stage ventures.

Whitney holds an MBA from the Tuck School of Business and a BA in biology from Dartmouth College. She is an avid cross country skier and enjoys honing her bread baking skills. Whitney lives in Boulder, Colorado.

View Whitney’s Linkedin profile here.


Empowering your growing organization to build products and programs with staying power.

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The Totem way

Founded in 2016 by Whitney Flynn, Totem Strategy helps clients leverage their core strengths and grow. The path forward involves elevating ideas that stand tall. These totems take many forms: products, programs, brands and stories. They can define a core identity, welcome friends, and signal the way forward into the future. With careful planning, these totems all have one thing in common: the power to foster relationships for a lifetime.

Together with our clients, we are deeply committed to the greater purpose behind our work: doing well by our customers, our communities, and our environment. We take an activist role in promoting sustainable business practices; diverse, equitable and inclusive cultures; and impact-driven partnerships. Our collective future depend on it.

Totem Strategy is a proud member of 1% For the Planet.