Whitney Flynn

Managing Director

Whitney is a master of bringing new ideas to life. She has spent ten years with values-driven organizations, managing new business development and empowering them to better serve their customers, employees and communities.  She is especially passionate about leveraging customer insights to craft customer experiences with resonance.  

Whitney’s marketing and project management skills are proven with a wide range of high-profile and complex projects, for large corporations, events and conferences, non-profit organizations, local government and small to medium size businesses in a variety of industries. 

Whitney holds an M.B.A. from the Tuck School of Business and a B.A. in biology from Dartmouth College.

View Whitney’s Linkedin profile

We empower growing organizations to build products, programs and brands with staying power.


Whitney Flynn founded Totem Strategy in 2016 to help organizations leverage their core strengths and create defining totems. These totems take many forms: brands, products, programs, and stories. They can capture a core identity, welcome friends, and signal the way forward into the future. With careful planning and insight, they all have one thing in common: the power to foster relationships for a lifetime.

We collaborate with talented partners from a variety of industries – consumer products, outdoor retail, food & beverage, education and non-profit. We work thoughtfully with each client to frame their need, and convene the right team for the job. This nimble approach allows us to take on projects large and small and recruit project-specific capabilities including product development, digital marketing, research, sales and design.

Together with our clients, we are deeply committed to the greater purpose behind our work: doing well by our customers, our communities, and our environment. We take an activist role in promoting sustainable business practices; diverse, equitable and inclusive cultures; and impact-driven partnerships. Our collective future depend on it.

Totem Strategy is a proud member of 1% For the Planet.